The Future of Communication Innovation?
What will the future of innovation look like? How will innovation be communicated, ideas managed, and what will the new tools to manage them be?
The amount of new, intuitive, and powerful softwares that manage teamwork, workflow, and project management is vast. Just as the softwares that foster communication, brainstorming, ideas sharing, idea exposure are too. The rate at which more of these methods are developed, too, is incredible. Reliance on capable, friendly, easy, and powerful software is ever increasing among the entire world (organizations and people), and it’s no wonder. So many of these solutions are efficient. Ultimately they save time for the user, or user’s in an organization, such that they can spend their time on what they’re best at.
For entrepreneurs this is no joke! For Motilek, this was and still is no joke! Learning how to make products, and then make and document a process about how to efficiently make those products is incredibly hard, especially when there is no one telling you how to do it! When building a website there are multiple routes you can take depending on (like hinted at above) how much effort and time you want to spend on it. Nowadays, there are multiple platforms that allow a user to use already made templates that just need to be filled in (Shopify, Wix). There’s also the more effortuois methods, like WordPress, in which you can build a website from the ground up (yes, that includes coding).
My idea of what the future of communicating innovative thoughts looks something like this:
First, I think more and more complex softwares and hardwares will continue to develop and be released, such that the majority of our work will be done with more intellectual power than physical. I know that’s a broad thing to say, and I think it will certainly manifest different across industries (like construction versus engineering and medical versus retail) but ultimately (I don’t know how long it will be) machinery and software will handle more and more duties. Massive building size 3D printers already exist that build buildings! If you haven’t noticed, more and more jobs require people to sit behind a computer. Research, in large is done over the computer. Sales, processing, designing, building, and communicating are all more commonly performed over computers than ever before.
On that note, I’d also like to pose a possible threat to innovation in the future. From my experience working in jobs that are solely on a computers, I’ve found that my creative juices are sometimes drained, at least at the office. In other blogs I’ve talked a lot about the creativity process, how ideas are created, ways to get more of them, and how to communicate them. Creativity is a physical and mental process, often not timely, requires stimuli and exposure, conversation, debate, and communication. Sometimes, there’s only so many ideas you can generate by sitting behind a computer. A marketing professor, Professor Schultz in the Jon M. Huntsman business school at USU shared a radical idea with me that I reference all the time. He would bark it into us, time after time, that if we wanted to be creative we needed to surround ourselves with tons of colors, dress colorfully, go to a place we hadn’t been before, and expose ourselves to new things. Ultimately, new stimuli connects neurons. It’s NOT (as so many people believe) that by sheer will power and thought, a person can connect neurons and *poof* into existence new ideas. At times I wonder if so much work over the computer threatens innovation by taking us away from face to face collaboration and from other forms of stimuli.
I think the new softwares that are developed are incredible and efficient and helpful, but they can only solve so much; that is, they can only handle what they were specifically made for. I learned a remarkable principle from Michael Glauser, head of the Entrepreneurship Center at USU, in some of my coursework reading. He, along with some other professors, stated
“We would rather have an A team and a B idea than an A idea and a B team.”
In fact, I think they said too that they would rather have an A team with a C IDEA than an A idea and B team. The productivity and efficiency of a good team is incredible.
I also learned of an at least somewhat similar idea when my Communications in Innovative Thinking professor, Professor Parker, shared his experience from a local “Shark Tank” event offered by the USU School of Entrepreneurship. He told my class and I that one, or multiple of the judges said something along the lines of, “It’s not about the new idea anymore that will make you successful, it’s about how you will get it out.”
I think the future of communication innovation is going to get better and better, solve a lot of problems, and help a lot of people and organizations. I’m also guessing though, that the need for really creative individuals will become greater (and perhaps be filled easily, I don’t know) in an ever increasing creative and innovative world.
Lecture in Marketing course from Utah State University, Professor Schultz, 2017
Lecture in Communications in Innovative Thinking course from Utah State University, Professor Parker, 2019
Friedman, Thomas. “The World Is Flat”. Farrar, Straus and Giroux. 2005.