News

The Future of Communication Innovation?

by Grant Esser
What will the future of innovation look like? How will innovation be communicated, ideas managed, and what will the new tools to manage them be? T...

Nestle’s Funner Menu Option & The Harmon Brothers: Wildly Successful Creativity

by Grant Esser
In 2009, Nestle (yes, the company that makes that chocolate milk powder you use and SO many other goods you consume) implemented what they called a...

Crowdfunding: How Awesome Kickstarter is for Entrepreneurs

by Grant Esser
One of the first things that fascinated and enticed me so much to be an entrepreneur was my exposure to crowdfunding. My first year at Utah State U...

Positioning Your Product

by Grant Esser
Positioning, in business terminology, refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the ...

Getting to Know Your Audience and Industry

by Grant Esser
How do you really perform a target audience analysis? What does this even mean? How do you really become familiar with your industry? If you take ...

Articulation: Creating New Knowledge

by Grant Esser
Brainstorming, social collaboration, and exposing yourself to exhilarating stimuli are all practical methods of ‘generating’ new knowledge - whatev...

Want to Start Your Own Business? Choose Your Business Type.

by Grant Esser
Knowing the different types of business entities and how to start one is “gold” information for aspiring entrepreneurs.  If you’ve thought about st...

Intellectual Property & Patents

by Grant Esser
Intellectual Property is defined as “a work or invention that is the result of creativity, such as manuscript or a design, to which one has rights ...

The First Amendment

by Grant Esser
The First Amendment: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the...

A Powerful Follower

by Grant Esser
As students in the Jon M. Huntsman business school at Utah State University, most of our lectures elude to leadership in some shape or form. In ent...

Sam and Kacey Malouf: Building a Truly Innovative Company

by Grant Esser
Sam and Kacey Malouf: Building a Truly Innovative Company Last week I attended an Entrepreneurship Series lecture at Utah State University, common...

A Leader Causes Change in Culture

by Grant Esser
For a communications class a few of my classmates and I decided to each write a blog post about, “How to change the culture of an organization”, po...